Google Ads

Formerly AdWords

We use Google Ads to advertise our products and services in Google search. It is relatively easy to use and provides us the optimal results. One of the main advantages is its integration with Google Analytics and tracking the conversion rates. Keyword Planner is another helpful thing we found in Google Ads, its so powerful, and we also use it for targeting organic traffic. For a beginner, the resources you need are readily available in the tool itself. So overall, we like using Google Ads since it gives us the results we expect.

As a non-profit organization, we use Google Ads through the Google Ads Grant and as such have setup numerous search ads to help people discover our organization or to promote big searchable events. Currently, it is only used within our communications/marketing team, but we plan to expand usage to create targeted ads for each individual area of interest within our organization, as well as to eventually run ads targeting questions people frequently ask about Christianity and religion that would link back to an in-depth article about the subject in question.

Google Ads helps address the problem of getting our organization in front of potentially interested people, and has helped boost us ahead of other larger organizations that currently rank ahead of us in terms of SEO.

I decided to try using what was then called AdWords, about a year ago, as part of my marketing campaign for my real estate career. Unfortunately, it did not work because I got calls from Paterson, a city an hour away that I do not work out of. There was no way to focus the leads any closer. So every time someone even just googled my keywords and clicked on my link in Paterson, I was being charged for it.

So I canceled. Fast forward approximately a year later, I find out that Google Ads, which it is now apparently called, had been charging one of my rarely used credit card accounts for 3 months! Even more so, the account they charged was NOT the account that I had even used back then. They somehow, without authorization, acquired it and proceeded to charge me month after month for a bogus campaign I had absolutely no part of!! What a nightmare. Beware. And they to this date, refuse to delete the campaign so that it doesn't happen again.

We use Google Ads for paid ads on Google Search. Google is the biggest driver of traffic to our website and has the highest volume of monthly searches for keywords relevant to our product offerings, so Google Ads has been a good choice for ensuring that we top the search results, especially where we don't rank via organic terms.

Google Ads is currently used in a paid and a grant application for us. We utilize the nonprofit grant system to bolster our search rankings and guide people to specific pages based on their keywords. We utilize paid ads to run pre-roll and video discovery ads related to our YouTube videos. The marketing department is the only group that utilizes it.

Our marketing department primarily uses Google Ads to serve relevant ads to prospective leads via search. We do some display advertising, but it is only a small fraction of our budget and it's all related to remarketing. With Google Ads we can get to the top of SERPs when we don't have strong enough content to rank for a search term organically.

AdWords is used by our paid marketing department, and is one of our primary and most reliable marketing channels. We use it to acquire leads at multiple stages of the funnel, from people who are specifically searching for what we do, and those who are searching for things that make them likely to be interested in what we do. It helps us ensure that searchers are finding us and works well in conjunction with our SEO efforts.

AdWords are used to promote our cross-border shopping service on Google's search engine. This digital marketing channel is proven to be effective when allowing us to reach a larger market audience which is searching for our services online. It suggests our website to our customers when they use a specific keyword to search for our service on Google's search engine.

AdWords is being used to find high intent traffic to drive to the site.

AdWords is the client software for the primary lead generation channel for our organisation. It is used by an in-house PPC team of 3 members within the marketing department. Is is used as a necessity to manage AdWords campaigns which in turn are critical to generating lead flow for the business.

It is being used solely by the PPC department. It helps us achieve a considerably high number of conversions at a really high revenue.

AdWords was at the core of our search marketing product offering, and integral to our day-to-day. While other paid search providers exist, no other matches the options, completeness, and value of AdWords. Last I checked, AdWords controls > 75% of the search market. Given that paid search is a low-funnel, high-intent channel, it's critical that businesses both large and small be in the AdWords marketplace.

Being used by any of our clients interested in running paid search campaigns. In the past it was the exclusive channel we advertised on, but because of pricing structure and cost restraints, we've expanded onto Bing and Facebook too. Along with organic search it's one of the two top mediums in generating leads for our clients.

I primarily use Adwords for clients who are looking to direct focused traffic to their websites. Adwords is a good option for clients who have a new website with no search engine presence or those who have an existing website with low traffic. I find it particularly useful for targeting relevant users as well.

AdWords was used in order to generate application leads for our recruiting and talent acquisition department. It was used only in our department by two to three employees. It allows us to target the large majority of people searching on Google for job opportunities. We were able to customize campaigns for keywords we knew certain job seekers that we wanted to target would be searching.

We use Google Adwords to market our own business, and to help our clients across many industries generate leads and grow their business.